“And all eyes will be on Apple once again as they unveil then next iteration of their iPhone to see if it will have NFC support.” “It will clearly be interesting to watch Isis’ recently announced national rollout. “There is a decent amount of NFC-enabled terminals at retailers, but relatively few consumers carry a phone that works with the Google Wallet,” he said. “Why? The only widely available NFC payment scheme has been the Google Wallet, and it has actually not been very widely available because there have only been a couple of phones that support it. “NFC payments are not working yet in the U.S,” said Greg Smith, analyst at Sterne Agee, Birmingham, AL. Other companies such as Starbucks and Jamba Juice seem to be having much success with mobile gift card and loyalty support, especially since they rely on mobile bar codes as opposed to NFC technology.
Google Wallet has been struggling to catch on in the mobile payments world in general, and this update may put the product even further behind. This move may be harmful for the slow consumer adoption of Google Wallet. Google recently sent out an email to Google Wallet users informing them that the service will be removing gift and loyalty cards from the mobile application on Aug.
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